Just to share … today, I ran across this story, "JCPenney Launches Schooled in Style Back-to-School Marketing Campaign," and was
very pleased to see that the campaign is based around a teen-centric site at jcp.mobi.
The site scores 3/5 on the mobiReady.com report but it loads OK on my lower-end Sony Ericsson (and looks great on my iPhone.)
While it's part of a larger integrated campaign (and jcp.com/teen will be the "hub" of the campaign), it's great that mobile was not overlooked (and that the ad agencies involved chose jcp.mobi as the obvious mobile complement to jcp.com).
