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Posts Tagged ‘Google’

Google mobile website initiative for German-speaking market launches with goMobi mobile website builder

Wednesday, April 25th, 2012

Today, dotMobi announced that our goMobi mobile website builder  is a part of the Start Mobile initiative from Google. Start Mobile is designed to ensure businesses in German-language markets can quickly and easily join the mobile Web revolution. goMobi is available for German-language speakers through Sprit, which is offering a 40% discount on a one-year goMobi subscription as well as a free goMobi trial.

Google always notes the importance of mobile-specific websites, reporting a 166% increase in mobile searches for top retail brands during the December 2011 holiday season. Recently, Jason Spero, Head of Global Mobile Sales and Strategy at Google, said that approximately 15 percent of all Web traffic is now mobile. That percentage means if you do not have a mobile site, you are losing Web traffic that is equal to closing your website one day each week.

In a recent blog posting, Google highlighted the importance of mobile performance; to meet the expectations of mobile users, all goMobi sites are fully optimized for mobile performance.

dotMobi COO Eileen O’Sullivan said, “Germany has always been a strong mobile market for us, so we are delighted have goMobi join Google’s Start Mobile initiative. goMobi is fully localized in German, and is a great option for customers to get up and running with a high-quality mobile site in minutes.”

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Posted in Business, Content, dotMobi, goMobi, In the News, Mobile Web, Software | No Comments »

Google says “Think Mobile” … and then goMobi

Tuesday, February 15th, 2011

Webinar presenter Jason Spero of Google

On February 10, Google hosted a webinar called, “Think Mobile.” Unlike many webinars, this one was packed with information. The first half of the program was a presentation on the phenomenal growth of mobile by Mary Meeker, a partner at the investment firm of Kleiner Perkins.

The second half, presented by Google’s Dennis Woodside and Jason Spero, was a “wake-up call” to businesses about going mobile and what steps they should take to get there. For example, they noted that approximately 15% of all Web traffic now is mobile. That means not having a mobile site is like closing your website one day each week.

They then outlined a five-step program that businesses should follow for going mobile. Those five steps proved to be a strong validation of the philosophy behind — and methodology for building — our award-winning goMobi service. The five steps Google outlined during the webinar are:

  1. Build a mobile-specific site. (Three statements of importance: “Be prepared to let go of your desktop content.” “Build something and get it out there.” “Don’t spend forever doing it.” Those three statements are at the core of why we designed goMobi to work the way we did.)
  2. Build local. Your mobile site should have local in mind since one-third of mobile searches have “local intent.”
  3. Make it personal. Harness the personal aspects of mobile.
  4. Track independently. Make sure that you track activity on the mobile site separately from your desktop website.
  5. Iterate. Keep tweaking the site as you learn how people use it.

goMobi follows these same steps in helping small businesses create dynamic, valuable mobile websites. goMobi is a total solution, delivering a complete mobile website in mere minutes using existing Web content while delivering the best user experience possible, just as Google outlined it in their webinar. goMobi lets you:

  1. Build a mobile-specific site with information for on-the-go users and mobile-friendly features to help book more business.
  2. Build local with maps, business hours, coupons and reservations to encourage in-person visits.
  3. Make it personal by maintaining consistent branding for your business as well as stimulating word-of-mouth with links to social media.
  4. Track activity on the mobile site separately from your desktop website using Google Analytics.
  5. Iterate — and reiterate — your site content as often as you like while you test what will best drive additional business for you.

If you already use goMobi, you’ll know that it walks you through each of these points as you build your goMobi site.

And if you haven’t yet gone mobile, why not? The Web experts at Google are showing you that you’re missing business by not being mobile. And using goMobi ensures that you’ll follow the best practices for going mobile as laid out by Google.

So get going … and goMobi!

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Posted in Business, Content, Events, goMobi, Mobile Web, SMB | 3 Comments »

dotMobi is now a member of the LACTLD

Thursday, November 19th, 2009

LACTLD
As you'll see in this announcement, dotMobi has been admitted as a member of LACTLD — a long acronym for the longer "Latin American and Caribbean ccTLDs Organization." The LACTLD is a not-for-profit organization of the ccTLD managers in Latin
America and the Caribbean.It's the regional equivalent to Europe's CENTR (of which dotMobi is also a member.)

Over the past three years since the launch of .mobi, we've been to a lot of places — that's meant both figuratively and literally. However, we've barely touched down in Latin America … until now. The market there is quickly becoming receptive to the mobile Web. As Trey Harvin, dotMobi's CEO, noted in the announcement, "Latin America is … showing a year-over-year increase of mobile Web use of 0.6%, second only to North America's 1.1% increase." That information was from an interesting AdMob report. And more importantly, it shows how the mobile Web has quickly become a go-to tool for on-the-go folks.

A side-note statistic I saw recently: the iPhone only represents 13.3% of the global smartphone market, and that global smartphone market is in turn only 14.3 percent of the mobile phone market in 2Q09 — meaning that many, many people are using the mobile Web without an iPhone, or any smartphone at all. (See the report information here.)

I'm reading these numbers as: the iPhone may be driving interest in the mobile Web but people aren't waiting for an iPhone to access it — while apps may be cool, I agree with Google who say apps are ultimately limiting and the mobile Web will be accessed directly via type-in traffic or via search — both of which bear well for .mobi, everywhere in the world.

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Posted in Partners | 5 Comments »

dotMobi Goes to Russia

Thursday, September 3rd, 2009

Russian Press Confernece 

On 2 September 2009, Pinky Brand and Francesco Cetraro from dotMobi went to Russia to participate in a press conference hosted by Russia's largest registrar of domain names, RU-Center. 

The primary reason for the conference was to introduce the availability of Instant Mobilizer to Russia via RU-Center.

If your Russian is strong, you can read this article about the event, as well as see a video recording of the complete event (it's 70 minutes long.) The machine translation of the article is located here (via Google Translate). 

By the way, based on that Google translation, it looks like Russian words for "Internet domain" also means "blast zone." I can't help but think there's symbolism in that.

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Posted in dotMobi, Events, In the News, Partners | 8 Comments »

Nice mention in Inc.

Wednesday, July 1st, 2009

DotMobi_06 26 09_Inc-2_ART I just saw the following dotMobi mention in the June 2009 issue of Inc. magazine, "dotMobi answers the call for simplicity with its Instant Mobilizer service, which automatically reformats your site for mobile phones. You will need a special .mobi domain name (get one from Go Daddy for $8 a year), but dotMobi takes care of the rest for free. At the top of each page, your mobile site will list both your phone number (for one-click dialing) and address (with a link to Google's directions page)."

The article is called, "How to Put Your Website on Cell-Phone Screens," and you can see the article in full on the Inc. Web site. 

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Posted in Business, dotMobi, In the News, Instant Mobilizer | 5 Comments »

We keep getting around …

Friday, November 7th, 2008

Where in the world was dotMobi this week?

Well, a pack of us were in Cairo for the most recent ICANN meetings (and I'm sure you'll here more about that soon), but one of us — James Pearce, our VP of Technology — was in Stockholm, Sweden. 
SSW_01mobilpris6He was there to discuss the ways we're looking at using Sweden as a test bed for future innovations on both the domain and the technology front, since Sweden has such a high, tech-savvy population.

He also spoke at The Mobile Focus conference in Kista on November 6 in connection with this year’s Mobile Gala, a mobile awards program. dotMobi was the main partner for this year’s Mobile Focus, whose theme was "Mobile as a Media Channel." Mobile Focus and the Mobile Gala are the biggest annual
event in mobility in the Nordic region.

Our friends in Sweden also issued the following press release on our behalf. Since we don't generally make our "in-country" releases globally available, I thought you might enjoy seeing one. For dotMobi followers, this information will be high level; but for the general Swedish public, a bit of basics never hurts.

 (And a side note, one of my favorite Swedish sites is weiwei.mobi for Chinese singer Wei Wei. Although created by Swedish team at Adimo and featuring Sweden-based singer Wei Wei, the site is designed for her Chinese fans, so it's pretty much unknown in Sweden.)

(more…)

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Posted in dotMobi, Events, Marketing | 1 Comment »

The First Mobile U.S. Presidential Election is Coming to a Close

Sunday, November 2nd, 2008

ABCNews.mobiJust two days from now, the first U.S. presidential where mobile played a role in outreach is coming to a close. And for the mobinauts out there, part of the fun will be getting those results via a .mobi site.

Some election night .mobi sites to visit include:

  • ThePresidency.mobi:
    Features breaking news on both presidential candidates, videos of their latest
    speeches and wire feeds from the major news networks.
  • MSN.mobi:
    MSN's mobile site features key MSNBC coverage of the election, the latest
    speeches from both presidential candidates and video of events on the campaign
    trail.
  • FoxNews.mobi:
    Includes "America's
    Election HQ" with latest news and sign-up for breaking election alerts to be
    sent straight to a mobile phone via text on Tuesday.
  • BusinessWeek.mobi:
    The magazine's mobile site includes coverage of the election from a business
    and financial standpoint.
  • Google.mobi:
    get registration dates and links to state voter registration centers from
    Google's mobile election portal and watch mobile YouTube coverage of Sen. Obama
    or Sen. McCain leading up to the big day.
  • abcnews.mobi: features a dedicated "Election 2008" section.

I'm sure there are many others out there. Please let us know about them in the comments section of this post.

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Posted in Current Affairs | 13 Comments »

Android and the Open Handset Alliance

Friday, November 9th, 2007

Unless you’ve been down a mine all week, you’ll have seen that Google, one of our investors, announced a new mobile software platform this week. It’s called Android and the announcement also revealed the creation of the Open Handset Alliance.

Since we at dotMobi also constitute a mobile consortium of sorts, we thought it would be worthwhile talking about it a little. Certainly there are many facets to making the mobile web experience the success it deserves to be, and so the OHA is very welcome to the party.

The most amazing thing about this announcement was that a 34-company deal was kept so secret. But to be honest, after months of speculation, the rest wasn’t as surprising. The project has even kept the Android name, that of company that Google acquired back in 2005 to start the project.

To dotMobi followers, the big question is how well Android will help the growth and acceptance of the mobile web. Certainly it is set, like the iPhone, to increase the industry buzz and interest around the making the internet a truly mobile medium.

It will be important to see how it will be welcomed by the developers and owners of content, and of course, whether it is set to be a platform that also hits mainstream consumer consciousness, as the iPhone has done.

Whilst OHA plays the "Open" card very strongly, the addition of any new platform into the mobile space creates waves of new diversity, which are not necessarily a good thing in the short term. Nothing becomes de-facto overnight.

Of course, in the longer term, if Android becomes a dominant platform, then diversity diminishes and user experience will increase. (Think of the operating system homogeneity in the PC world, and the relative ease that brings to developers). But that would have to come at the expense of other, dominant market players – many of whom are notably absent from the OHA, and to be fair already have fairly open platforms of their own.

While Google has been able to position itself as a leader in the Internet space – despite what many originally thought was coming to that party a bit too late – there’s too much at stake in the mobile world for ubiquity and uniformity to happen overnight, or even smoothly. This dynamic of device diversity is a very particular curse for the mobile space. And, incidentally, why we’ve been working so hard on mitigating it with our device database initiatives.

So the announcement was interesting and positive. We await further progress with great excitement.

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Posted in Business, Content, dotMobi, In the News, Partners | 6 Comments »

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