It's a new year with new challenges but also some surprises ... like subwayfreshbuzz.mobi, the mobile site of Subway sandwiches (USA). Here's a photo from their PC Web site promoting it:
The site has a restaurant locator with map as well as a menu ... and, after all, what else do you need from Subway?
By the way, Trey Harvin -- dotMobi's CEO -- wrote an interesting piece on the importance of content in the mobile ecosystem that was just published by Tech News World. I hope you'll find it interesting as well.

